.
1. You want to make your wall look informative and appealing to newcomers.
Review your current wall first few pages. Make sure the post are informative and active. You might want to find a few videos to post. Write a blog to post. Find some good content. What does your profile picture look like? Is all your company information complete? Make sure you have at least 50-100 followers before you do this promotion. Look at your wall as a newcomer will see it.
2. Create a landing page for your promotion.
The landing page should have a picture of your company, your main logo, and a call to action to press the "Like" button.
3. You need a great gift to give out that people will like and will motivate them to share your company page with their friends.
Here is a product I found that would targets people who are smart phone savvy upscale home improvement customers. Since It's a Mac App they are less price sensitive, quality over price.
 |
| The handy man app.. |
http://wowzersoftware.com/Wowzer_Software/Home.html
Runs on the I touch, I pad, I phone and It cost: $2.95 each
4. Define the terms of the promotion:
Example: Fifty customers who share your facebook page with all their friends gets the app for free. A drawing will be held on X date at the store. you can only win one app. 1 entry for each share a user makes to your page
5. Plan your post for the promotion.
Link:
http://wowzersoftware.com/Wowzer_Software/Home.html
Text to go with the link:
Have you ever been working on a project only to realize you forgot something you needed for a project and you have to return back to the store to buy what you missed? Well here is a neat app that solves that problem and I’m going to give 50 away in a drawing. All you have to do is suggesting your friends should "like" our page. Entering is easy. Just go to our www.facebook.com/yourpagename page, click the blue "suggest to friends" link below my profile picture, highlight your friends and click the blue "send invitations" button. Don't forget to post the number of friends you suggested on our wall because that's how many entries you get in the contest. Then On X date we are going to Draw 50 Winners in the store.
6. Managing the promotion:
1) After each person post on you site. Thank them as a comment to the post w a comment like:
-Your gona love this app.
-Good luck hope you win.
-Be sure to tell all your friends to enter the contest as well.
(Others will see your comments and enter the contest as well.)
2) Build a list of each person’s name and the number of entries in a spreed sheet.
3) Be sure to re mention the promotion every week leading up the final drawing.
4) On the day of the contest. Send a facebook message telling them their ticket numbers. Basically you are allocating numbers based on the number of friends they forwarded.
Example:
Name Number of Friends Shared Start # End#
Missy H 125 1 125
John Morgan 325 126 451
Fred Fisher 225 452 676
ect...
7. To select the winner use a random number generator at random.org .
If someone wins twice re run the random number generator until you have 50 winners. Post the winners online and send out a personal message to each one. To send the gift you will need to get their email and go to the itunes.com and send a gift tome. Be sure to enter their email into your email marketing system.
8. Post the winning ticket numbers on your facebook page.
House-Hasson' Social Media Group is focused on social media,.email, and local search marketing of hardware stores, home centers, and lumber yards.
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