6 Mistakes Stores Make When Marketing with Facebook

1. Posting too many updates. A business page should update no more than twice per day
2. Not varying the content enough. Your status updates aren’t limited to links back to your company’s website, Good things to post:
1. Contest promotion: Ask a question that each reply gets a free coupon.
2. Expert Advice: Tip of the week.  Link to a site that has fresh content relavent to your business.
3. Viral Promotion:  Ask your fans to share a promotion with their freinds and post the number of people they shared it with.  They get a entry into the contest for each person they share the contest with.  Make sure you give something big and popular away.
4. Share your DIY Project: Ask your fans to share their DIY project with you for a free coupon.
5. Question of the day: Trivia question of the day.  First person to answer with the correct answer gets a coupon.
6. Super Fan Promotion:  The fan that post the most post in a week gets a free hat, tee shirt, or $20 gift card.
7. Post the winners: Always post the winners on your page of the winners of your promotion.
8. Funny Video: Post a funny video found on the Internet.  Try to make it related to your business.
9. Local News: Post about happenings around town.  Take pictures of the event and post them.  Enhances your local involvement.
10. New Products: Take a picture of new products and post them.  Bring your camera to the House Hasson Market and take a Picture of New items you are bringing back to your store.
3. Excessive self-promotion. Out of 10 posts, no more than two should have anything to do with your company (including products, sales and coupon codes). Marketing with Facebook does not mean that you only have to post updates related to your company. Although you want to stay in front of potential customers, joining in on conversations is a much better way to do it than sending out an unending barrage of self-serving status updates. Again, it makes you look like a spammer.
4. Having an unkempt page. Pay attention to the general aesthetics of your page – see things from a potential customer’s perspective: do you look like a legit business, or a spammer who doesn’t know enough about Facebook to keep the page clean? If you accidentally send out an update with a bad link, delete the post. If somebody said something negative, immediately get the comment off of the page. Also, make sure that the photos are clear and there aren’t extra links in the content. Keep the page professional, or risk a negative impact on your web PR campaign.
5. Not double-checking spelling and grammar: No matter what content you post, if your spelling is awful and you’re using “they’re” instead of “their,” people are going to notice. If you know your spelling is sub par, type things into Word first and copy and paste it into Facebook.
6. Creating the wrong facebook page: Setting up your company page as a personal "freind" page and not a business "fan" page.

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House-Hasson' Social Media Group is focused on Social Media and Local Search marketing of Hardware Stores,  Home Centers and Lumber Yards.

Sources: NRHA, Facebook, Content Factory, Twitter